Short answer
Build an AI endpoint once your public content starts behaving like a system rather than a handful of pages.
Signals you are ready
- More than one content type exists
- Public knowledge assets need a shared map
- Teams want cleaner discovery for agents or answer systems
- The site already has structured content worth exposing
What the endpoint should do
It should tell systems what exists, what type each asset is, and where cleaner machine-readable versions live.
What it should not do
It should not try to replace the website. It should make the website easier to understand.