## Short answer

Build an AI endpoint once your public content starts behaving like a system rather than a handful of pages.

## Signals you are ready

- More than one content type exists
- Public knowledge assets need a shared map
- Teams want cleaner discovery for agents or answer systems
- The site already has structured content worth exposing

## What the endpoint should do

It should tell systems what exists, what type each asset is, and where cleaner machine-readable versions live.

## What it should not do

It should not try to replace the website. It should make the website easier to understand.